In 2022, WUD was founded with a clear purpose: to bring back the true meaning of gifting.
WUD blends Mawaddah (Love in Arabic) and wood, capturing the warmth and authenticity embedded in every piece we craft.
From the outset, we envisioned a refined gift that would be worthy of the recipient and leave a lasting emotional and visual impression. To achieve that, we chose a design that demands precision and handcrafted skill. We shaped our visual identity to reflect a harmony between Andalusian elegance and Eastern taste.
We collaborated with architectural designers and fragrance experts from world-class factories to craft our signature scents, every detail carefully considered. WUD didn’t come to light until we were sure that every part of the experience, from shape to fragrance, suited every corner and reflected the taste of the one giving it.
We aspire to reflect Arab taste with a global spirit, offering high-quality products that make the uniqueness of heartfelt gifting accessible to all who cherish its meaning.
WUD is here to offer a gift worthy of the one you’re gifting. It’s a story, beautifully told, and meant to last.